Sigh...Emporio Armani has signed Portuguese footballer Cristiano Ronaldo to replace David Beckham in its underwear advertising campaign. Having worked on the last 2 campaigns with David Beckham I have had the privilege to see just how amazingly beautiful this man is. I suppose they want to stick to the soccer super star genre. David Beckham boosted Armani's sales by 50% and with this economy I'm sure they hope to continue the frenzy with Cristiano. Will Mert & Marcus be shooting this campaign?
Friday, October 9, 2009
AN APPROPRIATE SUBSTITUTE FOR BECKHAM?
Sigh...Emporio Armani has signed Portuguese footballer Cristiano Ronaldo to replace David Beckham in its underwear advertising campaign. Having worked on the last 2 campaigns with David Beckham I have had the privilege to see just how amazingly beautiful this man is. I suppose they want to stick to the soccer super star genre. David Beckham boosted Armani's sales by 50% and with this economy I'm sure they hope to continue the frenzy with Cristiano. Will Mert & Marcus be shooting this campaign?
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