Halston has been cleaning house and seems to have come up with a publicity stunt to reinvigorate its label. After only designing 2 collections and failing to create a buzz Marco Zanini was let go. Rachel Zoe was arsenal in the resurrection of the Halston brand and yet she failed miserably at creating the publicity they anticipated with her celebrity clients, in turn she was also let go as creative consultant.
So whats next? well for one up-and-coming London designer Marios Schwab will unveil his first collection for the house next month, and Sarah Jessica Parker has been brought on as a consultant for their Heritage line which is the company’s just-launched secondary collection that features updated archival Halston pieces at contemporary price points.
The company was bought by Harvey Weinstein’s The Weinstein Co. and Hilco Consumer Capital LLC from Neema Clothing Ltd. and its owner, James J. Ammeen, in 2007. However, the label has struggled to make in impact in the market place. So it seems in a desperate effort to create major publicity they have brought on Sarah Jessica Parker who dons a Halston dress in the Sex And The City promo pics. However, do you think that the massive publicity that is launching, in hopes of making Halston relevant, supersedes actual design merit? It seems desperate and cheap, but if they play their cards right and can back up their goods then it might prove to be exactly what they needed.
"Your only as good as the people you dress." - Roy Halston Frowick
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